Notes on Ways to Improve the Dedupe Tool

• More automatic
  • Ability to dedupe, auto-create and auto-append
  • Note: Supposedly our old dedupe imported from MSCRM 4.0 was much better than the current one
• Specify rules
• Reliability
• Output results
  • Notification of job
  • Maybe use async importer to track progress and give back errors
• Map and append custom fields
  • Using same underlying logic that powers the fan profile
• List creation option
• Ability to kickoff campaign
  • Label the job
  • New CW search widget
  • Specifically have a searchable entity on the campaign wizard for dedupe import results without needing to create/use marketing lists
• Performance – 3-10 records per second
• RetrieveDuplicates SPROC – remove it?