Ability for external users to request allocations for specific events and provide users an "approval queue" to review requested allocations.  This will serve the purpose that a ticket request tool would have but ties directly into a service console. 

E.g. If a partner has 50 tickets to use, they can view the upcoming schedule and select a game to request 4 tickets to.  This would be submitted as a "Request" for that allocation where an internal inventory owner would be notified and be able to review, approve or deny the request and then mark it as fulfilled when delivered

Tie custom forms to these activation requests.  So, I can request to use a player appearance and based on the asset, I can present the user with a set of logical fields.